Web Survey Bibliography
This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same company is discussed in detail, in addition to a case study where the same questions were run simultaneously on this existing community and research panel. A suggested framework for companies considering these alternatives has also been provided.
ESOMAR Homepage (abstract) / (full text)
Web survey bibliography - ESOMAR Online Research 2010 (4)
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.